Part 8 of The Business of Illusion explores how reality television shaped the confessional economy—where brands perform authenticity through curated vulnerability. From Bravo’s archetypes to corporate crisis statements, the illusion of sincerity drives connection. Today’s most powerful brands don’t just market products—they manage perception, turning confession into strategy and spectacle into influence.

In a world where most people are connected online, social media is no longer just a place to share photos. It plays a crucial role in how...