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The Canon Report™
Where Brand Truth Meets Audience Reality

People don’t respond to content—they respond to the character behind it.
That’s the gap most brands miss, and it’s the gap the Canon Report was built to close.
In a world where influence is noisy and impressions are cheap, the Canon Report measures what actually matters: emotional credibility, audience trust, and message integrity.

This is not a vanity metric.
This is brand accountability.

WHY IT WAS BUILT

The modern audience is overwhelmed. Algorithms reward chaos. Popularity gets confused with credibility. People absorb more content than ever, yet trust less than ever.

Brands, leaders, and creators are making decisions based on numbers that tell a fraction of the truth. That’s how misalignment happens. That’s how reputations drift. That’s how messages lose their power.

The Canon Report was engineered as a correction—
a system that reads between the lines and translates audience behavior into clarity.
Because legacy needs more than likes. Legacy needs data you can trust.

WHAT THE CANON REPORT IS

The Canon Report™ is your brand’s emotional diagnostic.
It reveals how your audience actually receives your message—not how you hope they do.

It scores your content across four essential zones:

  • Credibility — Do they believe you?

  • Catalyst — Does your message move them?

  • Curiosity — Do they want more from you?

  • Relatability — Do they feel you?

These four zones form the emotional cadence of your brand.
When they’re aligned, influence becomes inevitable.

THE METRICS THAT MATTER

Two signature signals power the Canon Report:

ERG — Emotional Resonance Gauge
How deeply your message hits, sticks, and shapes behavior.

IBAS / IBAQS — Identity-Based Audience Signal
How your audience codes you in their mind—your perceived identity, role, and value.

Together, these signals provide the kind of clarity traditional analytics can’t touch. Not clicks. Not impressions. Not surface-level engagement.
This is emotional intelligence quantified.

WHAT YOU RECEIVE

Your Canon Report includes a full audit of your brand’s emotional performance:

• Complete ERG + IBAS scoring
• Zone-by-zone breakdown (Credibility, Catalyst, Curiosity, Relatability)
• Audience interpretation insights
• Strength, risk, and opportunity indicators
• CanonVault alignment score
• Recommendations calibrated for your identity and your audience

You don’t just get numbers.
You get narrative clarity—a map for your next move.

WHO THIS IS FOR

The Canon Report is built for people who carry influence with intention:

• Creators and influencers
• Executives and thought leaders
• Public speakers and authors
• HR leaders and employer brands
• Brand ambassadors and entrepreneurs
• Anyone who speaks to an audience they’re responsible for

If your words carry weight, you need a system that can measure that weight.

The Canon Report was built for one reason: to protect the integrity of real voices in a world that rewards the loudest ones. I've seen how misinformation, misalignment, and misinterpretation can distort a message before a brand ever knows what happened. This system is my way of restoring balance—honoring truth, honoring audience intelligence, and honoring the legacy behind every creator, leader, and brand I support.

Your influence deserves tools built with respect.
The Canon Report is that tool.

CREATOR’S STATEMENT

 

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