We’ve turned pain into profit — and the algorithm is the middleman. From fake death reports to AI-made scandals, Black grief has become a business model, packaged as “content” and sold back to us for engagement. What happened to Judge Faith Jenkins and Kenny Lattimore isn’t gossip — it’s a warning. The internet doesn’t just tell stories anymore. It harvests souls for clicks.

We’re living through the fastest communication shift in history — yet most brands still market like it’s 2015. #TikTok rewards emotion, not authority. #Instagram rewards connection, not polish. The way people consume information has changed the physics of branding — it’s no longer about visibility, it’s about *resonance.* 🧭 The Way Information Is Consumed — And What It Means for Branding 👇 Read the full article below

Series: The Line Between Tribute and Theft Innovation moves faster than empathy. That’s the moral tension defining our era. AI now has the power to recreate voices, faces, and personalities with such precision that truth itself begins to bend. But when a machine revives a life that can no longer give permission, the brilliance of the code becomes irrelevant — because the consent never existed. In Part 1, we explored the emotional line being crossed when grief becomes content.

In today’s market, trust and authenticity decide brand survival. The Canon Vault Report helps leaders measure alignment between what a brand promises and what people actually experience. At its core: the ERG (Emotional Resonance Gauge)—capturing how deeply brand values connect with human emotion. Let’s dig into the article →

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