top of page


The Way Information Is Consumed — And What It Means for Branding
We’re living through the fastest communication shift in history — yet most brands still market like it’s 2015.
#TikTok rewards emotion, not authority. #Instagram rewards connection, not polish.
The way people consume information has changed the physics of branding — it’s no longer about visibility, it’s about *resonance.*
🧭 The Way Information Is Consumed — And What It Means for Branding
👇 Read the full article below

Paul Hill
4 days ago2 min read


𝐓𝐡𝐞 𝐁𝐫𝐨𝐚𝐝𝐜𝐚𝐬𝐭 𝐈𝐬 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠: 𝐂𝐨𝐫𝐝-𝐂𝐮𝐭𝐭𝐢𝐧𝐠, 𝐂𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐑𝐞𝐜𝐤𝐨𝐧𝐢𝐧𝐠
Dive into the future of media with this article on cord-cutting, celebrity influence, and brand profits. Learn how streaming reshapes audiences, why endorsements lose impact, and how Disney, Paramount, and Warner Bros. Discovery adapt. Packed with insights and charts, it reveals the shifts driving the entertainment industry and strategies shaping tomorrow’s media.

Paul Hill
Aug 214 min read
bottom of page