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The Way Information Is Consumed — And What It Means for Branding
We’re living through the fastest communication shift in history — yet most brands still market like it’s 2015.
#TikTok rewards emotion, not authority. #Instagram rewards connection, not polish.
The way people consume information has changed the physics of branding — it’s no longer about visibility, it’s about *resonance.*
🧭 The Way Information Is Consumed — And What It Means for Branding
👇 Read the full article below

Paul Hill
Oct 17, 20252 min read


𝐏𝐥𝐚𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐙𝐨𝐧𝐞𝐬: 𝐖𝐡𝐲 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐚𝐝𝐞𝐧𝐜𝐞 𝐈𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐒𝐜𝐨𝐫𝐞𝐛𝐨𝐚𝐫𝐝
On the court, I learned that wins don’t come just from raw talent. They come from reading cadence—the rhythm of the floor, the timing of...

Paul Hill
Sep 14, 20252 min read


𝐓𝐡𝐞 𝐆𝐥𝐚𝐦𝐨𝐮𝐫 𝐓𝐫𝐚𝐩: 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐥𝐥𝐮𝐬𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐇𝐨𝐨𝐤 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬
This article is part of the Business of Illusion: Reality TV Series —an exploration of how entertainment’s staged spectacles reveal...

Paul Hill
Sep 6, 20256 min read


𝐓𝐡𝐞 𝐁𝐫𝐨𝐚𝐝𝐜𝐚𝐬𝐭 𝐈𝐬 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠: 𝐂𝐨𝐫𝐝-𝐂𝐮𝐭𝐭𝐢𝐧𝐠, 𝐂𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐑𝐞𝐜𝐤𝐨𝐧𝐢𝐧𝐠
Dive into the future of media with this article on cord-cutting, celebrity influence, and brand profits. Learn how streaming reshapes audiences, why endorsements lose impact, and how Disney, Paramount, and Warner Bros. Discovery adapt. Packed with insights and charts, it reveals the shifts driving the entertainment industry and strategies shaping tomorrow’s media.

Paul Hill
Aug 21, 20254 min read



Paul Hill
Feb 19, 20250 min read
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