We’re living through the fastest communication shift in history — yet most brands still market like it’s 2015. #TikTok rewards emotion, not authority. #Instagram rewards connection, not polish. The way people consume information has changed the physics of branding — it’s no longer about visibility, it’s about *resonance.* 🧭 The Way Information Is Consumed — And What It Means for Branding 👇 Read the full article below

In today’s market, trust and authenticity decide brand survival. The Canon Vault Report helps leaders measure alignment between what a brand promises and what people actually experience. At its core: the ERG (Emotional Resonance Gauge)—capturing how deeply brand values connect with human emotion. Let’s dig into the article →

This article is part of the Business of Illusion: Reality TV Series —an exploration of how entertainment’s staged spectacles reveal...

Dive into the future of media with this article on cord-cutting, celebrity influence, and brand profits. Learn how streaming reshapes audiences, why endorsements lose impact, and how Disney, Paramount, and Warner Bros. Discovery adapt. Packed with insights and charts, it reveals the shifts driving the entertainment industry and strategies shaping tomorrow’s media.