On the court, I learned that wins don’t come just from raw talent. They come from reading cadence—the rhythm of the floor, the timing of...

In today’s market, trust and authenticity decide brand survival. The Canon Vault Report helps leaders measure alignment between what a brand promises and what people actually experience. At its core: the ERG (Emotional Resonance Gauge)—capturing how deeply brand values connect with human emotion. Let’s dig into the article →