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ELEVATE EXCEL



๐๐ก๐ ๐๐๐ง๐จ๐ง ๐๐๐ฎ๐ฅ๐ญ ๐๐๐ฉ๐จ๐ซ๐ญ: ๐๐ง๐ฅ๐จ๐๐ค๐ข๐ง๐ ๐๐ซ๐๐ง๐ ๐๐ง๐ญ๐๐ ๐ซ๐ข๐ญ๐ฒ ๐๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ญ๐ก๐ ๐๐ฆ๐จ๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐๐ฌ๐จ๐ง๐๐ง๐๐ ๐๐๐ฎ๐ ๐
In todayโs market, trust and authenticity decide brand survival. The Canon Vault Report helps leaders measure alignment between what a brand promises and what people actually experience. At its core: the ERG (Emotional Resonance Gauge)โcapturing how deeply brand values connect with human emotion. Letโs dig into the article โ

Paul Hill
Sep 14, 20253 min read
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๐๐จ ๐๐ ๐๐๐ฏ๐ ๐ ๐๐๐จ๐ฉ๐ฅ๐ ๐๐ฌ๐ฌ๐ฎ๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐ง๐ญ๐๐ซ๐ญ๐๐ข๐ง๐ฆ๐๐ง๐ญ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒโ๐๐ง ๐๐ ๐๐ฌ๐ฌ๐ฎ๐, ๐จ๐ซ ๐๐จ๐ญ๐ก?
โIn entertainment, the real drama isnโt on screenโitโs in the silence behind closed doors. HR isnโt just policy; itโs the pulse of integrity, the keeper of culture, and the first line of truth when the lights go out.โ ๐ญ๐ผ

Tony Alexander
Jul 30, 20254 min read
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